Hotel Vikram New Delhi

The Challenge

Hotel Vikram, New Delhi was an established hotel running for over 50 years.  CCS Hospitality Marketing was approached to provide Revenue Management Services in 2015.  The hotel management felt that its revenues were not growing as much as they were expecting it to and were concerned about guesthouses and bed and breakfast accommodation which were taking away business from them.

Our Approach

Due to the proliferation of small guest houses and bed and breakfast properties in the area, Hotel Vikram had dropped their rates to compete with them. After working with Hotel Vikram for a few weeks, we understood what the problem was.    We advised the management to compete with hotels in their own category (4 Star) rather than bed and breakfast accommodation. We also worked on upgrading the content on all OTA's to highlight its 4-star category. 

The Results

The rates were increased and Hotel Vikram started receiving online bookings at a higher rate than what they were getting earlier.  Within six months, we had increased the ARR by Rs. 1000.  The Hotel Management accepted that our strategy had helped the hotel increase revenues!  

Hotel Vikram was rebranded as Park Inn by Radisson in 2016 after undergoing renovations.